![]() ![]() She asked why the people in the other shop felt that way about darker roasts and by the end of our crash course in light vs dark roast coffee she took home three different coffees with a variety of roast shades to brew them in different ways: Ethiopia as the lightest, the Fernwood Blend, a medium roast, and our West Coast Trail blend as the dark. She happily left the store with some great coffees and a brand new Aeropress to try out, too.Ī guide to light roast vs dark roast coffee We ended up talking for quite a while and discussed the differences between roast shades. She left empty handed, embarrassed and humiliated. The person at the counter had rolled their eyes to a coworker, told her she was in the wrong shop and that dark roasting was a waste of good coffee. She explained that she had been in a different store and had asked if they offered a dark roast. When she explained she liked cream and sugar I confidently said that she would really enjoy any of our darker coffees prepared that way… At this point she started to tear up and was clearly trying to hide that she was upset. She then asked if it was ok to buy dark coffee, if dark coffee was good? Being a firm believer in guiding people to what they like rather than telling them what to like based on a trend or a rule, I asked her how she drank her coffee. We looked over our offerings and I pointed out some darker coffees we had at the time. ![]() Once, while helping an elderly lady in our shop choose a coffee, she very hesitantly asked about dark roasts. It is probably the most common query to go through my inbox. ![]() What's the difference is between dark roast and light roast coffee? Chances are, at some point you've found yourself wondering about this. ![]()
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